A couple of weeks ago I joined Kerwin’s Rae’s Fast Growth Summit online.
He shared some interesting statistics and information about social media.
Did you know that in In 2019 the statistics tell us that it takes potential customers 20 or more interactions with is before any conversation is started?
“20 or more interactions!”
So, to be able to start getting these interactions with potential clients, via your social media, your social media needs to:
- Create comfort with your brand
- Create exposure to your brand
- Create trust with your brand
- Create familiarity
- Give an element of entertainment and inspiration
- Get potential customers onto your website/email list, so you can sell to them from your website via email.
So how exactly do you get your business in front of potential clients 20 plus times?
It’s as easy as, not marketing to them!
What do I mean?
They need to get to know, like, and trust you before they will engage with you. It’s kind of like dating, you don’t just go on a date with anyone, usually, you chat online, via text, perhaps on the phone. Generally, it’s only once you have established that you like the person that you arrange that first date.
There are two types of marketing on social media;
- Direct Marketing – ‘Buy My stuff’ (usually repels people.)
- Utility Media – Helpful social media
Utility Media is the key, so how do you create helpful social media posts?
- Create content people want to interact with.
- Get to know your potential clients, their needs, and pain points
- Show you understand their pain points (Eg. got a problem with x – this is how I’d deal with it.)
- Create interest through your posts.
Some more stats
- Shoppers are 181% more likely to buy by watching a video
- 54% of social media users use social media to research products and services before they buy
- 71% of people will do business with shared content (as it’s a form of referral)
- Clicks from shared posts are 41% more likely to convert
The current statistics on social media usage – Australian figures
- 16.5 million Facebook Users
- 9 million Instagram Users
- 6.4 million Snapchat Users
- 1.1 million Tik Tok Users
The average social media user is on 8.6 social platforms!
I must admit, this statistic astonished me! How many platforms do you use?
So, which platform should you be using?
The answer is: As many as possible, as the more visible your business, is, the more potential clients you are reaching.
So how do you do this? We are all time-poor, so we need to make the best use of our time.
The key is to Create ONE Quality piece of content and then repurpose it into about 15 uses. (this is a topic I will cover another day).
Kerwin Rae, said that for his business Instagram generates 4 x more biz than Facebook. This is something that you will need to assess for your individual business.
This is what’s working on Instagram at the moment;
Hashtags
- On Instagram posts with hashtags average 12.6 times more engagement than posts without hashtags.
- The best practice currently is to use between 9-12 hashtags per post
- Carousel posts are popular (highest engagement at the moment)
- Images are popular
- Video is popular
Instagram is a photo platform
- Use Instagram to search 50-60 relevant active hashtags and use 9-12 per post
- Add hashtags to the bottom of the post caption
- Love and reply to comments on your page within 15 minutes of the post being posted
- Use direct messages to engage with potential clients
80% + of social media users respond to messages so this is a great opportunity you need to be utilizing.
Look at selling via chat (then point to website link to buy the product).
Online Conversation is the new Lead!
