Pinterest has been my go-to for home decor inspiration, recipes, gardening tips… you name it— for years. Then it started to explode with bloggers over the last couple years and of course, I jumped on the bandwagon. Why wouldn’t I? Read on to see 7 ways to get more traffic and grow your business with Pinterest….
Pinterest is one of the best ways to drive traffic to your blog. In fact, it’s the main source of traffic to mine.
Pinterest is one of those platforms that you either love and spend tons of time on, or ignore all together. If you’re one of the latter and you haven’t bothered much with it, you might want to reconsider that decision.
Some fun facts from Hootsuite that might convince you to reconsider Pinterest as a serious source for blog traffic:
- There are 200 million monthly active Pinterest users as of September 2017.
- 61% of users say they’ve discovered new brands or products from promoted pins
- 2 billion+ searches performed on Pinterest Every. Single. Month.
- 73% of active Pinners have bought something because they saw it on Pinterest
- Pinterest accounts for 5% of all website referral traffic. Facebook accounts for 25% and all other social networks account for less than 1%
In this post, we’re going to see how we can grow more traffic by using Pinterest strategies; some old, some new and some you may not even have realized you could use.
Switch to a Pinterest Business Account and Verify your Website
Verifying your website gives you access to Pinterest analytics, promoted pins, and rich pins.
In order to verify your website, you must have a business account. Don’t freak out if you don’t have one. It’s super easy to confirm your website and there are several ways to verify if you’re not tech savvy. Learn how right here.
To convert your Pinterest personal account to a business account, simply go to the Pinterest for Business page and click on “Convert Now” (under the red “Join as a Business” button.) – https://business.pinterest.com/en
With Pinterest Analytics, you’ll have access to stats on your Pinterest Profile, the people you reach, and activity from your website.
By reviewing your analytics regularly you can learn things like:
- Which pins and boards have the most impressions, clicks, and repins
- Demographics of your audience
- Which pins perform best in Pinterest Search
Set Up Rich Pins
Rich pins tend to be underused simply because many people don’t know what they are.
So what ARE rich pins, anyway?
Pinterest itself explains rich pins this way: “Pins that include extra information right on the Pin itself” – https://business.pinterest.com/en/rich-pins
There are six basic “rich pin” types
Here’s how each type works:
- App—allows you to include an Install button right within the Pin.
- Place—allows you to include interactive maps, addresses, phone numbers
- Article—allows you to include headline, author and story descriptions, “helping Pinners find and save stories that matter to them”
- Product—allows you to include real-time, clickable pricing information
- Recipe—these rich pins act like recipe cards, including not just a recipe photo but also ingredients, cook time and “serving info”
- Movie—meant for showcasing mainstream movies, including cast member listings, show times and reviews
Business Coach Melyssa Griffin uses rich pins to include her interactive, clickable web URL on her pins and direct people to her articles. Read how she does this on her website: http://www.melyssagriffin.com/easy-way-set-rich-pins-pinterest/
Says Griffin, “Since activating rich pins on my Pinterest account about two months ago, the number of people who viewed my profile and pins has nearly doubled.”
Here’s how it works when you visit her pins. If you glance at the bottom of any pin (A) you see nothing … but when you hover your mouse over it, a live link pops up (B).
Build a Killer Profile
First thing you should do with your shiny new business account is set up your profile. Upload an image of your face that shows off your personality and falls in line with your brand.
Next, add keywords related to your niche after your company name.
Mine looks like this:
Oh She Did // WAHM Blog and Home Business Tips
For your profile description, write a couple of sentences about you and your biz.
Created for work at home moms, Oh She Did will help you unleash your passion, live your true purpose,
and start or grow an amazing online business.
You can even use this space to promote a post or product like this:
Grab our FREE [insert name of your awesome freebie here] —> [short link to your awesome freebie]
Be sure to fill in as much information as possible, like your location and website, and use keywords that your audience is likely to search for.
Next, create a board for your website and make that the first board in your profile. Mine is called Best of Oh She Did.
Create several pinnable graphics for each post and pin them all to this board (not all at the same time! More on that later…). You can create multiple pins for a post and only display one by “hiding” the others within the code of the page. Check out this easy tutorial to learn how.
I suggest creating about 10 boards to start. If you’re a travel blogger you might have boards for different regions, travel tips, deals, or for specific destinations. A food blogger might create boards for different recipe categories, like breakfast, desserts, holiday recipes, etc. An interior designer may have boards for different rooms of a building or for specific styles of design.
Arrange your boards with your best content and images at the top of your profile.
Your readers probably follow you for a specific reason – they love your travel tips or awesome recipes, and wouldn’t be interested in your pins for say… Disney Princess birthday party ideas, so try to keep your boards relevant to your customers’ interests.
Brand Your Pinterest Presence
If you are not as prominent as you would like to be, or you plan to become known for one specific specialty, using Pinterest increase brand recognition can be a powerful strategy that gets the right traffic flowing.
You’ll know you’ve achieved brand recognition when people are able to glance at the smallest scrap of graphics with certain colors or fonts, and instantly think of you.
Consistency is key to branding—visual consistency and recognition through your own exclusive branding elements, be they colors, fonts, graphic styles, logos or just about any type of graphic element you can think of.
If you’ve decided you are always going to use a particular shade of purple combined with a specific shade of green, then you’ll want to record the RGB and hex codes for those two colors in your company’s Master Business Manual or Brand Board for reference when creating new graphics.
Those colors should be used in all of the graphics you create for Pinterest. You can include other colors, but always make sure your unique green-and-purple (or whatever your brand colors are) are present too.
It’s this small attention to detail that makes enormous differences in brand recognition.
You can choose or confirm your unique colors with a tool such as the Colorzilla color-picker. That’s a very left-brain, logical tool, using specific HEX or RGB color codes.
Allison Marshall of Wonderlass is a perfect example of using color for brand recognition. She always uses not just her most well-known couple of signature colors, but a specific signature color palette, no matter what platform she is using.
Even when she shares personal photographs, you will always find always includes accessories, clothing, or furniture that show off her brand.
Looking at her pins, you’ll see that most of the photos or graphics are lively, busy, and quirky. They create a happy, positive emotion.
Above all, her graphics are fun to look at. People enjoy them, and… they enjoy sharing them.
Another way to use Pinterest for branding is to create branded Pinterest board covers.
Nadalie Bardo is a great example of how to use Pinterest board covers to show off your unique brand.
Notice how she uses the same fonts and colors for every board?
Use eye-catching cover photos for each board and set covers that are in-line with your brand. This can be as simple as choosing pins that have the same colors or fonts as your brand. Or you can even create custom covers for each board using a design tool like Canva or Photoshop. The current board size is 236 x 111 px.
Create Pin Worthy Graphics
Pinterest is all about beautiful images. Vertical images take up more real estate in the Pinterest feed and are more likely to catch your readers’ eye.
I create my pins using Canva with a template that is 735 x 1102 px.
Remember to brand your images by using the same fonts and colors consistently, and always add your URL to the bottom of your pins.
Use a large enough font that is easily legible for readers while they’re scrolling, and colors that pop.
What to Pin… and How Often
Focus on striking a balance between what your target user will find fun and interesting and what you want to showcase (products, programs, events). Only pinning your products will make you come off as sales-y and icky. Just don’t. Mix it up!
Then pin a lot. I mean a LOT. I try to pin at least 50 images a day. I know 50+ pins a day seems like an impossible task. It’s not, I promise. Especially if you use a scheduling tool (more on that in a minute).
Okay… but where do you come up with all that content? If you’re a new blog or business you probably don’t have enough graphics or posts to pin 50 images a day.
BUT… f you’re following quality influencers in your niche, you should have a Pinterest feed FULL of amazing stuff to share with your followers. I follow the 75/25 rule – about 75% of the content I pin comes from other influencers in my niche – from my Pinterest feed, group boards, or while I’m checking out their blogs. The other 25% comes from my website.
Optimize for Search with Relevant Keywords
Of all social networks, Pinterest is the one that responds most to simple SEO techniques like:
- Naming pins and images with keywords
- Using metadata (rich pins)
- Using hashtags
More and more people are using Pinterest more as a search engine than just another social network. When you’re looking for a new recipe, or ideas for home improvement, where do you go? Pinterest.
So, think of the things you search for — are you searching for words like “cute!” or “love” or “want”?
Nope… you’re not, and neither is anyone else.
If you use words like “cute” to describe your pins, they probably won’t be found.
Be descriptive and specific, and your chances of having your pins found by other users will increase greatly.
Here is a checklist of elements to optimize
- Your Username – Pinterest allows unlimited length for your company’s name, but only 15 characters for your username. If you have to, make sure you create a username that is memorable, associable with you, and one that fits your brand. (It’s better to do this than to have your name cut off halfway- through, if it’s a long one.)
- Your Pinterest “About” Section – You have two hundred characters to play with here, so make the most of it!
- Your Images – When adding pinnable images (or any images, for that matter) to your blog post, be sure to rename them, i.e. don’t leave them named as the default IMG-180330, AND, fill out the ALT text – this can be pulled as the description of your pin on Pinterest, so it’s super important to have relevant keywords use here.
- Your Boards and Board Descriptions – Give all your boards specific names that describe what the board is about. Be sure to select an appropriate category and insert a keyword-rich description
- Use Hashtags – Use them in your pin descriptions. Users can click on hashtags to see all posts with that tag in one feed.
Make Sure Pinterest Tools Are in Place
This last way to grow your traffic with Pinterest involves making sure you have taken advantage of all the top Pinterest tools available.
Make Your Content Sharable
Install Pinterest “Save” buttons on your site: Pinterest’s Help Center can walk you through this.
Or use a plugin like jQuery Pin It Button. I prefer the plugin because it gives you the option to choose where the button shows up and you can even customize the look of the button.
You can also add a widget on your site that showcases your Pinterest profile or a specific board with a call to action for readers to follow along. Just like
2. Use a Scheduling Tool
Tailwind is the most popular options for Pinterest scheduling tools. Tailwind is an official partner with Pinterest.
Tailwind has seriously been a game changer for me. It allows me to schedule 50+ pins in less than half an hour. No more loving in several times a day to manually pin. One session a couple times a week and I’m done. It’s smart schedule feature allows you to set the number of pins you want to “drip out” during the day and then schedules them for the optimal times for your audience.
Then there’s Tribes. Tribes have been a serious game changer for my blog’s traffic. Tailwind’s Tribes feature allows you to join groups of other users within a specific niche to help promote and share each other’s content. Once I started using Tailwind and Tribes, my blog’s Pinterest referral traffic more than tripled.
Have I convinced you to try Tailwind yet? Seriously, it’s my favorite scheduling tool I’ve ever used.
- Last but not least, Follow Pinterest’s official blog
It’s the hottest place to find the latest information about:
- Upcoming and current trends
- Statistics and Demographics
- New Features
You’ll also find fascinating examples of specific companies using Pinterest strategies—and how they use them.
I’ve shared lots of ideas today on how to switch on and turn Pinterest into a powerful tool for your business. But best of all you’ll be growing your business with Pinterest while entertaining, helping and pleasing your followers.
Have fun … and share!